Why Businesses Should Have Pop-up Banners
Over the past two decades, marketers have found more and more ways to advertise businesses online in an effective manner. From content marketing to social media and even Instagram influencers, there’s no shortage of digital options to consider.
That being said, while some legacy formats such as billboards or radio ads may be obsolete, it wouldn’t be right to write off all non-internet marketing formats. Pop-up banners are a good example of physical marketing material that has stood the test of time.
We believe that each business should have at least two ready to go if not more. Today, we’re going to talk about the benefits of having a pop-up banner so you can make an educated decision on whether or not your business needs one.
Let’s get right into it!
The Benefits of Pop Up Banners
While many in-person events such as trade shows have been postponed in 2020, canceled, or moved online this year — including iPhone’s launch of their 12 line — that doesn’t mean it won’t be just as viable as it once was after Pfizer and Moderna catch up with demand.
Trade shows are one of the best ways to network and acquire new customers, especially if you’re a B2B business since there are countless CEOs at these events that you can form connections with.
This is one of the best use cases for a pop-up banner since it will help your business catch the eye of those who pass by. Without a well-designed banner, you’ll just blend into the crowd of countless other companies trying to get the attention of attendees and exhibitors alike.
It’s true that there are many online mediums of advertising that may be able to get you more revenue consistently in comparison to pop-up banners. However, it’s important that you factor in the setup time for each one.
While growing your organic traffic through content marketing is viable, it can take a fair amount of time. Experimenting with Facebook ads will likewise take some tinkering before you get things closer to perfect.
In contrast, pop-up banners can be set up at blazingly fast speeds which leaves you more time to focus on other aspects of your business. The rapid deployment is one reason that businesses still use pop-up banners to this day even when they could turn to digital alternatives.
Even if you’re not the type to go to trade shows as crowded events aren’t your cup of tea, you can still benefit from having pop-up banners if you have a brick-and-mortar store. Having something to grab the attention of people is just as important in a shopping mall setting.
Digital marketing won’t do you much good concerning the people already in the mall and about to walk past your store, but a pop-up banner can stop them in their tracks. Many stores say they’ve seen an increase in foot traffic coming through their doors by deploying banners.
Smaller stores can use pop-up banners to compete with larger competitors since these banners don’t take up too much space. In essence, they’re one of the most effective ways to directly market to people from a retail location.
Big scale at an affordable price
So-called “large format” advertising is often prohibitively expensive, especially for SMBs. Billboards can cost you $30,000/month for example. Pop-up banners will cost you a fraction of that but are still big enough to get noticed by potential customers.
If you’ve wanted to advertise at scales larger than simply using posters or flyers but don’t have the marketing budget for expensive methods, then you could use pop-up banners to fill the gap. They’ll help you level the playing field against competitors with more financial backing.
The cost of pop-up banners ranges between 0.33% and 1% of what you’d pay for a billboard each month. That’s already ridiculously cheap in comparison, not to mention, a one-time cost rather than a recurring expense that you have to worry about every 30 days.
Finally, it’s important to note the portability factor that you get with pop-up banners. You can’t up and move a billboard in an instant if you need to advertise in a new location — that’s simply impossible both physically as well as contractually.
Pop-up banners can be packed up, transported somewhere else, and set up again in a negligible amount of time. Companies who are always on the go rather than stationary in a single location will find this extremely useful.
Sure, some could make the argument that flyers are just as portable but they’re less impactful on potential customers. How many customers have you seen grab a flyer then throw it in the trash without even looking at it? It’s far more common than you’d think.
There are some things to consider before you get your first pop-up banner:
- What the most important part of your business is. This is the core offering that you should focus on in the design of your banner.
- How much your budget is. Don’t overpay on a pop-up banner just for the sake of spending more since a reasonably priced alternative will do just as well.
- How many you need. Start with one and upgrade to two or more after gauging the response from your customers to spread out upfront costs.
Pop-up banners have been around for as long as anyone can remember, and it’s clear that they’re here to stay. If you want a cost-effective way to get the attention of people, then they’re one of the best ways to do it.
Try to get at least two banners with different designs so you have enough space to fit in all the crucial information without crowding the text too severely.
Be sure to share it with a friend so they can reap the benefits of pop-up banners as well.
Stay safe, and keep those banners popping!
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